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Link building involves creating external links that connect one website to another. This process turns the internet into a vast network of interconnected pages and websites. Your website, too, has a backlink profile, which consists of all external links directing to your site. If this profile is characterized by high relevance, quality, and authority, your website is more likely to rank highly in search engine results. A higher ranking, combined with clickable links in partner website content, leads to increased traffic, generating leads and conversions. Link building, therefore, is a critical part of SEO, focusing on optimizing a website’s visibility in search results.
Linking your domain to others through link building significantly improves your website’s online visibility and searchability. By associating links to your website with relevant keywords, Google assigns your site a higher position in search results. The higher your website ranks, the more users click through, performing actions like scheduling an appointment, purchasing a service, becoming a member, or buying a product. In summary, link building enhances your online presence, increases traffic, boosts conversions, and drives revenue.
The concept of link building is straightforward, but how does it work in practice? Before our specialists focus on finding high-quality, relevant websites, it’s essential to determine the right keywords. Only then do we concentrate on acquiring backlinks to elevate your website’s domain authority.
To construct a quality network of links, the first step is for our specialists to identify the anchor texts or keywords to link your site. Anchor text is the clickable term that appears on linking websites. To determine the relevant keywords for your business, our SEO experts use advanced tools like Ahrefs. These tools evaluate relevance, search volume, and competition, revealing which keywords your company should target. This keyword analysis serves as the foundation for the link-building process.
Armed with knowledge about anchor texts, we can decide which type of backlinks to pursue. Generally, two types of backlinks exist:
Since natural backlinks are beyond your control, manually acquired backlinks are where the greatest gains can be made. The ranking of your website depends partly on the quality of your backlink profile, which you can improve by acquiring high-quality backlinks.
Backlinks are a vital element of online visibility and search engine optimization (SEO). Think of them as digital recommendations from one website to another. The concept is simple: the more high-quality backlinks your site has, the greater its authority in the eyes of search engines like Google.
Backlinks can also be viewed as votes for popularity. A website with many high-quality backlinks is perceived as credible and relevant. However, it’s important that the backlinks are relevant to your industry. For example, if a linking website is unrelated to your field, the link may have little to no impact. Quality backlinks from related sources enhance your website’s ranking and drive traffic.
In summary, backlinks are more than just links—they are building blocks for your online reputation and success. They strengthen your search engine rankings and increase the likelihood that users will discover your content.
Before diving into how to obtain backlinks, it’s essential to understand the difference between white hat and black hat SEO.
White hat SEO builds a strong, trustworthy foundation for your site’s long-term success, whereas black hat methods often result in short-lived gains and long-term setbacks.
There are many white hat SEO strategies for acquiring backlinks, including:
Quality should always take precedence over quantity when building backlinks. It’s not about having the most links but having the most relevant and authoritative ones. Above all, ensure your content is valuable and shareable, making it a natural choice for other sites to link to.
Actively working on obtaining backlinks is referred to as link building. By now, you understand that backlinks are a crucial ranking factor for Google. But how do you ensure you acquire them? If you lack experience in this area or prefer to focus on your core expertise, outsourcing link building can be a smart choice. This is particularly beneficial if you’re looking to expand internationally and don’t speak the language. Outsourcing international link building can be cost-efficient, as building a strong and relevant backlink profile requires significant effort and dedication. Many companies, including online agencies, use white-label link building services. Additionally, effective link building requires knowledge of the online market, algorithms, and ethical strategies.
Professional link-building providers often have an extensive network of reliable websites, increasing the likelihood of acquiring high-quality, relevant backlinks. Moreover, outsourcing to professionals minimizes the risk of engaging in black hat SEO practices that violate search engine guidelines.
We are happy to assist you in acquiring high-quality backlinks. By outsourcing your link-building needs to us, you are assured of:
Link building involves enhancing your backlink profile by acquiring links, but the goal is to create a natural link profile. This makes your domain an authority on specific topics or keywords, which drives more traffic, leads, conversions, and revenue. Building domain authority is one of the main objectives of link building, and our specialists continuously monitor and optimize this using advanced tools to ensure quality.
There are various link-building strategies to build a natural backlink profile and achieve high domain authority. While the focus was previously on acquiring as many backlinks as possible, the emphasis in 2023 has shifted from quantity to quality. Below, we explain how our SEO specialists balance the quantity and quality of backlinks.
When link building, you may be tempted to seize every opportunity to place links on as many websites as possible. After all, isn’t building a backlink profile the goal? While this approach might seem logical, indiscriminately placing links to achieve a large backlink profile can be counterproductive. Search engines like Google have strict guidelines against the misuse of backlinks, and your website could be penalized if it’s clear that backlinks are being pursued purely for marketing purposes. Furthermore, quantity does not necessarily equate to quality. Focusing solely on quantity may lead to low-quality links, negatively affecting your SEO.
That said, quantity can play a role in accelerating the link-building process. Google considers the number of referring domains in its ranking factors, creating a network of interconnected domains. While the quality of such links may be lower, the impact on visibility can still be significant.
Quantity alone does not guarantee a higher ranking, but neither does acquiring fewer backlinks. Quality is what truly matters for your domain authority and search rankings. High-quality backlinks ensure that your website is seen as trustworthy and relevant by Google, helping you reach your ideal audience. To assess backlink quality, tools like Majestic and Ahrefs are invaluable.
However, obtaining high-quality backlinks can be time-consuming, and reaching your ideal audience may take longer than casting a wider net with lower-quality links. Writing guest blogs or engaging in SEO-driven content marketing is one effective way to secure quality backlinks. For blogs, it’s essential to create in-depth content with at least one accompanying image—again, a process that demands time and effort.
To summarize, both quality and quantity of backlinks are essential for achieving high search rankings. Striking a balance between the two is the key to success. Be selective about where you place your links, weighing the benefits and drawbacks of focusing on quality versus quantity. Neither approach is inherently superior; they complement each other. Avoid websites that could label your site as spam, but also remain decisive to maintain momentum in the time-intensive process of building quality backlinks.
Link building is crucial for any business aiming to capture the attention of its target audience. A higher search ranking ensures your audience clicks on your website instead of a competitor’s. However, link building is just one aspect of boosting visibility in Google’s search results. Our comprehensive SEO services also include keyword analysis, improving international reach, and enhancing website content based on technical SEO analyses. In short, Economy offers a complete solution for improving SEO and has the expertise to help a wide range of businesses succeed in online marketing.
Would you like to collaborate with us, outsource your link building, or learn more about our services? Feel free to contact us via email at [email protected] or call us at +31 (0)15-7503656. Our specialists are happy to assist you. We also offer various free scans to get you started!
Step 1: Enter your details below.
Step 2: We make a non-binding analysis of your website and link profile.
Step 3: You will receive the results of our link building scan within 1 working day. It contains practical tips and expert advice.
Below is a selection of the customers we have successfully worked with in recent years.
We have 20 years of experience, knowledge and skills. This has resulted in multiple certifications and accreditations. See an overview below.
Economy has contributed to an increase in organic market share and many No. 1 positions that are essential for Vision Direct in the Netherlands, Belgium, France, Spain and Italy.
Clara Sanzol PR Manager
Vacansoleil is working on the transition from Paid to Non-paid. Branding and SEO are important channels to achieve more Non Paid results. We started looking for agencies that can help Vacansoleil achieve better organic rankings, so that more organic traffic can convert into bookings. Economy is one of the agencies that participated in the Pilot. They achieved great results for the organic rankings for the French domain. In addition, the communication is very pleasant and Jasper has created confidence that Economy can make a greater contribution to improving rankings and traffic through SEO. That is why we are entering the next phase with Economy, where we will develop forecasts to get the best possible ROI from SEO. In the coming period, Economy will work on improving the organic market share in France and approaching the targets and objectives as closely as possible.
Bjorn Smeets SEO Manager | Online Performance Team
Economy has achieved results in 6 countries for water pump shop
Waterpompshop
Economy has increased sales via Bol, Amazon and other marketplaces enormously. In addition, sales via SEO/SEA have increased considerably. Work has been done in the Netherlands, Belgium, Germany, France, UK and Austria.
Xmasdeco
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