Why hire a search engine optimization company?
Search engine optimization, or SEO, helps you rank higher in Google’s non-paid search results. Online, you face endless competition. When you type a search query into Google or Bing, a number of websites appear at the top of the results. Now you may be wondering why Google displays these websites first. This has to do with the fact that search engines index websites based on dozens of factors. We can respond to this through our SEO services, we also do this white label if desired. Recently, Economy can also help you become visible in AI environments with SEO for AI.
As SEO agency we make sure that your website is optimized using technical SEO. This means that the website is technically sound, has a fast loading time and contains relevant content. Furthermore, we can see exactly which pages are well visited and where customers click. We carefully measure all conversions. We also optimize the meta-titles and meta-descriptions. Using a clear report, you can see the results on a monthly basis.
Content strategy
The content on your website has a major influence on your online findability. Based on keyword analysis and intent, we come up with a content strategy and create texts that match your services. By optimizing the content of the website and creating super pages of at least 500 words, search engines rank your website higher. Ultimately, this results in more visitors. We are happy to help you take your content to the next level through copywriting.
Link building
Another method to make your website rank higher in Google search results is link building. Link building is placing links from external websites to your website. When external websites have high SEO value, some of this value flows to your website. This improves your website’s authority and will eventually lead to higher rankings. It is important that the links are high quality and relevant to your website. Together we can create a list of keywords that are important for your online findability.
Achieve a top position in Google
Moreover, your website scores higher in Google’s search results when you apply search engine optimization. Potential customers often search for a product or service online first. Research has shown that people click the most on websites that rank high in search results. Often, people don’t even look at the second results page. So it is important to achieve top rankings with keywords that are relevant to your business. Search engine optimization brings in countless new visitors, but more visitors to the site does not always mean more sales. Real goal is to get the right type of traffic. Scoring on very broad terms, can deliver a lot of traffic, but ultimately not bring in a customer, that’s how you get the wrong type of traffic. The goal is to better understand your desired audience, and also what the intent is for certain keywords. Unlike Google Ads, the visitors realized through search engine optimization cost you nothing.
Synergy of SEO and SEA
Although it is possible to apply only SEO techniques, SEA services or other online marketing services can also contribute significantly to achieving your goals. Our approach therefore focuses on the synergy of SEO and SEA, using the See-Think-Do-Care Model (STDC model). This model describes the four stages that consumers go through to make a purchase. Together, these phases are better known as the customer journey. Yet, aligning your marketing strategies with the customer journey is not that simple, because each customer and stage requires a different focus and strategy to reach the customer. We therefore combine SEA and SEO strategies into an optimal online marketing strategy. In addition, nowadays the Google Merchant Center can be used not only for Google Shopping ads, but also for free listings, i.e. free google organic shopping. This gives you more visibility and allows you to reach your potential customer even better.
Our online specialists will gladly help you
So are you looking for a search engine optimization company and would you like to work with us, are you curious about our possibilities or do you just have a question? Then feel free to contact us without obligation by emailing [email protected] or calling 015-7503656. Our specialists will be happy to assist you. We also offer several free scans!