For Vacansoleil, Economy is committed to making the French version of the website score higher in the search results. We do this using a tailor-made outreach strategy. The result? Position increases in French search results and an increase in the authority of Vacansoleil.fr.
All results:
Customer views:
Vacansoleil is working on the transition from Paid to Non-paid. Branding and SEO are important channels to achieve more Non Paid results. We started looking for agencies that can help Vacansoleil achieve better organic rankings, so that more organic traffic can convert into bookings. Economy is one of the agencies that participated in the Pilot. They achieved great results for the organic rankings for the French domain. In addition, the communication is very pleasant and Jasper has created confidence that Economy can make a greater contribution to improving rankings and traffic through SEO. That is why we are entering the next phase with Economy, where we will develop forecasts to get the best possible ROI from SEO. In the coming period, Economy will work on improving the organic market share in France and approaching the targets and objectives as closely as possible.
Bjorn Smeets SEO Manager | Online Performance Team
Primary objective:
Obtain a larger organic market share in the French market, making use of Economy’s international network of placement options.
Secondary objectives:
Optimizing the copy, improving the most important metrics (DR, DA, PA, TF, CF), achieving onsite optimization, an increase in organic traffic and an increase in turnover from the organic channel.
Economy has developed and put into practice a strategy from paid to non-paid, so that Vacansoleil can be found cost-effective. Based on this strategy, our native French copywriter started working on copy creation in line with Vacansoleil’s corporate identity. A selection of publishers was made based on the correct domain metrics, where we were able to publish the content. Economy uses the international network of more than 1,100,000 placement options. We see a significant increase in positions and the authority that this increase brings.
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