Economy has helped to further increase online success and visibility for various BMW dealerships in both the Netherlands and Belgium. A thorough online marketing strategy with the use of the right online channels (including SEO, SEA, outreach, display, banners, call tracking, conversion optimization) created maximum local visibility around the dealerships, which resulted in a significant increase in the number of visitors to the showrooms, test drives and brochure downloads.
All results:
Primary objective:
More visitors to the showrooms, more requests for test drives, more downloads of brochures
Secondary objective:
Boosting local online visibility
Through very close collaboration, an online marketing strategy has been drawn up with a mix of online channels, within these channels performance has been maximized.
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